Next

the beauty of digital marketing in our opinion is that it changes so rapidly — there is not a more exciting field to be in if you like rapid change and innovation.  So, with all of the discussions that our agency had as we headed into 2009 about what new technologies we should invest in, we missed a big one — Augmented Reality.  So, naturally we shifted gears and now have a focus on expanding our skillset in AR.

Along the way we were invited to participate in a great new up and coming technology related blog called Silicon Angle.  Read our thoughts here!

As in 2008, none of this is new technology.  Different forms of old technology? Maybe.  But not new.  Still, knowing about the technology is one thing.  Wrapping Big Ideas around it, and having the skills to seamlessly execute are another.  As it’s impossible to focus on everything, we’re still culling this list down — alot will have to do with where our clients are looking to experiment.

• Digital Paper
• Audio/Sound Cones
• QR Code Applications (yes again, we think there are a lot more creative uses for these that haven’t been tried)
• Interactive TV and Convergence (iTV)
• Wii/XBOX/TV Application Development (not new - but building out this capability is new)
• GPS/RFID – related to message targeting; GPS targeted outdoor messaging
• Digital/Interactive Outdoor
• Avatar technologies
• Hologram technology and marketing uses
• New and inventive analytics tools

More to come — but for now here are those that are being considered.

If you read the last post, you will recall that we were planning on experimenting with mobile marketing and QR codes to promote our own brand at Interact 2008 - a large Washington DC based  Interactive conference.  I’m happy to report that our experiment was a smashing success!  Of course the audience - full of interactive marketing professionals - was perfect for experimenting with mobile marketing.

More than 1/3 of the total event attendees engaged with our mobile application.

For pictures of users engaging, scanning and learning can be found here:

A booth visitor experiments with our mobile application -- creating his own "on-demand" mash-up logo t-shirt

http://www.flickr.com/photos/brunnerdigital/

While the mashable logo mobile application was a hit — we were surprised by the number of people who did not know what a QR or 2D code could do — especially given the makup of the audience.  We realized that while some in the industry might consider this an aging technology - the reality is that there is still time to get in the game by testing ane experimenting.

QR Codes on T-Shirts launch Brunner Digital in the DC market

I’ve not seen this done yet — but one of the tactics that we’re trying out at the Interact 2008 Conference later this month is placing QR codes on custom T-Shirts, on the fly.  In addition to an interactive mobile marketing application which we’ve created to allow event attendees to design their own custom logo (think about the old 1980’s MTV dynamic logos), we’re also printing 2D codes onto the backs of the T-shirts, which will drive people back to the Brunner Digital website.  Will we get any response?  Not sure, but we are tracking all activities so that we can see the effect that it has.  Stay tuned for results.

Brunner has long been dedicated to helping our clients push the boundaries of the latest technology innovations for communications purposes.  We also strive to create a culture where employees are free and empowered to explore the possibilities.  Part technology lab, part incubator, part idea generation…N.E.X.T. helps us fulfill both of these missions.  Of course as many of you are aware, in our industry, finding the time for innovation when everything is evolving so quickly is tough to do.  That’s why we’ve worked hard to formalize our approach — we feel that strongly about it.

Who are the participants of our NEXT initiative?

Read the entire article here »