QR Codes on T-Shirts?
I’ve not seen this done yet — but one of the tactics that we’re trying out at the Interact 2008 Conference later this month is placing QR codes on custom T-Shirts, on the fly. In addition to an interactive mobile marketing application which we’ve created to allow event attendees to design their own custom logo (think about the old 1980’s MTV dynamic logos), we’re also printing 2D codes onto the backs of the T-shirts, which will drive people back to the Brunner Digital website. Will we get any response? Not sure, but we are tracking all activities so that we can see the effect that it has. Stay tuned for results.
