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If you read the last post, you will recall that we were planning on experimenting with mobile marketing and QR codes to promote our own brand at Interact 2008 - a large Washington DC based  Interactive conference.  I’m happy to report that our experiment was a smashing success!  Of course the audience - full of interactive marketing professionals - was perfect for experimenting with mobile marketing.

More than 1/3 of the total event attendees engaged with our mobile application.

For pictures of users engaging, scanning and learning can be found here:

A booth visitor experiments with our mobile application -- creating his own "on-demand" mash-up logo t-shirt

http://www.flickr.com/photos/brunnerdigital/

While the mashable logo mobile application was a hit — we were surprised by the number of people who did not know what a QR or 2D code could do — especially given the makup of the audience.  We realized that while some in the industry might consider this an aging technology - the reality is that there is still time to get in the game by testing ane experimenting.

QR Codes on T-Shirts launch Brunner Digital in the DC market