Our Focus for 2009?
As in 2008, none of this is new technology. Different forms of old technology? Maybe. But not new. Still, knowing about the technology is one thing. Wrapping Big Ideas around it, and having the skills to seamlessly execute are another. As it’s impossible to focus on everything, we’re still culling this list down — alot will have to do with where our clients are looking to experiment.
- Digital Paper
- Audio/Sound Cones
- QR Code Applications (yes again, we think there are a lot more creative uses for these that haven’t been tried)
- Interactive TV and Convergence (iTV)
- Wii/XBOX/TV Application Development (not new - but building out this capability is new)
- GPS/RFID – related to message targeting; GPS targeted outdoor messaging
- Digital/Interactive Outdoor
- Avatar technologies
- Hologram technology and marketing uses
- New and inventive analytics tools
More to come — but for now here are those that are being considered.
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