http://next.brunnerdigital.com New and Emerging X-Media Technologies Wed, 26 Aug 2009 21:16:29 +0000 http://backend.userland.com/rss092 en the beauty of digital marketing in our opinion is that it changes so rapidly -- there is not a more exciting field to be in if you like rapid change and innovation.  So, with all of the discussions that our agency had as we headed into 2009 about what new ... http://next.brunnerdigital.com/2009/08/our-take-on-augmented-reality/ As in 2008, none of this is new technology.  Different forms of old technology? Maybe.  But not new.  Still, knowing about the technology is one thing.  Wrapping Big Ideas around it, and having the skills to seamlessly execute are another.  As it's impossible to focus on everything, we're still culling ... http://next.brunnerdigital.com/2009/01/our-focus-for-2009/ If you read the last post, you will recall that we were planning on experimenting with mobile marketing and QR codes to promote our own brand at Interact 2008 - a large Washington DC based  Interactive conference.  I'm happy to report that our experiment was a smashing success!  Of course ... http://next.brunnerdigital.com/2008/10/bluecasting-and-qr-codes-at-interact-event-a-successful-test/ I've not seen this done yet -- but one of the tactics that we're trying out at the Interact 2008 Conference later this month is placing QR codes on custom T-Shirts, on the fly.  In addition to an interactive mobile marketing application which we've created to allow event attendees to ... http://next.brunnerdigital.com/2008/09/qr-codes-on-t-shirts/ Brunner has long been dedicated to helping our clients push the boundaries of the latest technology innovations for communications purposes.  We also strive to create a culture where employees are free and empowered to explore the possibilities.  Part technology lab, part incubator, part idea generation...N.E.X.T. helps us fulfill both of ... http://next.brunnerdigital.com/2008/08/mobile-to-wireless-technology/